Bollywood hones the art of multilinguals
New Delhi, May 21: For movies like Raavan, Rakta Charitra and The Business Man, the makers are using the same locations, resources, mostly the same cast and shooting them simultaneously in different languages. The result is two films almost at the cost of one. Bollywood filmmakers now wield the megaphone for multilinguals that target a wider market.
“The cost of making a film has gone so high that makers are getting into making multilingual films so that the loss is minimised by targeting the film at a wider audience and the reach of the film increases,” trade analyst Komal Nahta, told IANS.
“This (multilingual films) is a profitable trend and will stay on for at least some time,” he added. Ram Gopal Varma has shot his upcoming trilingual two-part thriller Rakta Charitra in Hindi, Tamil and Telugu. Based on the life of an alleged outlaw Paritala Ravi, it stars Vivek Oberoi, Shatrughan Sinha and Tamil superstar Surya.
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